Work Experience
May 2021 - Present
Marketing Manager
Teachers of Tomorrow
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Reporting directly to the COO, I Ied marketing initiatives for Teachers of Tomorrow, a post-baccalaureate program offering alternative routes to K-12 educator certification.
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Managed the marketing team, external contractors, and partner groups in devising impactful B2B & B2C campaigns, overseeing digital presence, and coordinating events to amplify brand visibility, increase revenue, enhance lead generation, and foster customer success.
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Voluntarily established ownership of maintaining the WordPress website, collaborating with the Graphic Designer, Dev, and SEO teams to craft 350+ new web pages and improve user experience.
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Directed a consultancy partnership to streamline website content, condensing 1,000 web pages into 600 for improved customer engagement and maintained high SEO rankings.
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Led a high-stakes marketing effort to launch the brand in a new state within a tight deadline. Developed a 10-page website and 5 B2C email workflows comprising 40 emails, created 10+ digital ads, crafted press releases, and produced digital/print collateral for effective brand introduction.
March 2020 - May 2021
Marketing Coordinator
Teachers of Tomorrow
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Devised and implemented strategic marketing plans, crafting new campaigns to expand audience reach and bolster support for existing customers.
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Project-managed concurrent marketing campaigns aimed at acquiring new business, providing ongoing support for current customers, and nurturing relationships with partner companies.
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Developed and managed multiple monthly events, attracting up to 2,000 attendees each, to foster lead generation and offer resources for current candidates, ensuring customer success.
December 2018 - March 2020
Program Advisor
Teachers of Tomorrow
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Guided candidates through state and program prerequisites to achieve teacher certification, collaborating within a team of 30 advisors, certifying over 7,000 teachers annually.
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Diligently handled up to 100 candidate inquiries daily through phone, email, and social media platforms, adeptly resolving queries, addressing concerns, and navigating program challenges.
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Upheld a minimum CSAT score of 90%, fostering sustained customer success by delivering top-notch customer service to over 500 candidates.
May 2015 - July 2018
Event Coordinator
Quail Creek Country Club
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Partnered with the Director of Operations to organize corporate and social events for 20 to 500 guests.
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Managed daily operations at the club's bar and grill, ensuring exceptional customer experiences.
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Led a strategic reorganization of bar, grill, and event areas, improving customer and employee satisfaction and enhancing inventory management.
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Trained 15+ new employees, equipping them for bar, grill, and event roles.
2018
Master of Arts (M.A.), Communication Studies
Texas State Univeristy
2015
Bachelor of Arts (B.A.), Communication Studies
Texas State Univeristy
Education
Strategy
Market Research (SurveyMonkey), Budgeting & Expenses (Concur), Project Management (Monday.com, Figma, Miro)
Content
Content Management Systems (WordPress, HubSpot), Copywriting, Graphic Design (Canva), Virtual Events (Brazen, GoToWebinar)
Digital
Email Marketing (HubSpot), SMS Marketing (Message Media), Social Media Management, Paid Advertising (Google Ads, Meta Ads Manager)
Analytics: Data Visualization (Tableau, Power BI), Marketing Automation (HubSpot), Segmentation & Targeting (Google Analytics)