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Project Results
30% increase in click-through rate on email header refreshes and promotional banners
18% reduction in cost-per-click (CPC) on paid social channels
10% lift in direct site traffic attributed to display campaigns
Paid Advertising & Creative Strategy
Drive high-quality leads and brand awareness through targeted paid media campaigns and compelling creative across digital channels.
My Role
Drive high-quality leads and brand awareness through targeted paid media campaigns and compelling creative across digital channels.
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